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Banks see assets in naming opportunities

Banks are a big part of economic progress in Missouri – and now they’re seeing gold in various levels of sponsorship with the SOMO Training for Life Campus. The Campus, which is nearing an important fundraising deadline, will be built in Jefferson City in 2017. SOMO’s fundraising goal of $15.8 million must be reached by April 15 in order to receive a matching grant from the Mabee Foundation – and we’re nearly $1 million from our goal.

Central Bank, Hawthorn Bank and Jefferson Bank have staked their claims to some high-profile areas of the Training for Life Campus.

• Central Bank's generous donation named the 4-Lane Track at the Training for Life Campus

• Hawthorne Bank sponsored a Sports Education Multi-Media Room at the Campus with their gift

• Jefferson Bank's name will appear on the Board Room at the Campus, as a result of their meaningful gift

So what is it about Special Olympics Missouri's Training for Life Campus that appeals so much to banks and financial institutions?  Laurie Shadoan, Vice President for Advancement at SOMO, believes it's rooted in community commitment.

"The banks in our communities are great fans of the Special Olympics movement, without a doubt," Laurie explains. "They are all very committed to serving and giving back to the community, and the Training for Life Campus is an investment they all see the value in.

"The naming opportunities that these community banks have selected are integral parts of our Campus," she continues. "Banks certainly see the economic impact that the Training for Life Campus -- and Special Olympics Missouri -- have on our communities. But they see beyond that, and recognize the transformative power of sports in our athletes' lives, too. That's what ultimately appeals to them. They're sincerely interested in having our movement and our Campus as a part of our communities in Missouri."

Other naming opportunities for the SOMO Training for Life Campus remain, and SOMO NAP tax credits can potentially benefit donors who acquire these naming opportunities. Email Laurie Shadoan or call her at (913) 789-0353 to learn how you or your business, trust or family can take full advantage of our tax credits and tax savings strategies while making a very meaningful contribution to make the Training for Life Campus a reality.

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